One of the most common issues that Internet marketers have to deal with are clients that want instant gratification from their online marketing efforts. Unfortunately, as a recent article on Search Engine watch discusses, clients have to understand that “turning on the SEO” doesn’t mean they’ll rank right away.
Time is one critical component the article discusses, and is something that website owners need to be aware of when requesting assistance from a Long Island search engine optimization consultant, like Unity SEO Solutions. Many businesses want to see results far too quickly, causing them to ditch great search engine optimization strategies long before they are able to come into effect.
The reason that results from SEO efforts alone take time has a lot to do with how Google and other search engines come up with results. When a web page is buried deep beneath several layers of search results pages, it only means that other higher-ranking sites have invested the time and effort necessary to get where they are. In other words, they’ve built their reputation by consistently providing quality content.
When a new website joins the online fray, the only way to compete is to fight harder and better than the competition at building a reputation online for the targeted keywords. If things are done right, then slowly, but surely, search engines’ algorithms will begin to detect the authority of the site. If the site continues to establish itself as a trustworthy source of information online, then it begins to creep up on the results pages until it claims a high enough spot to sit on page one.
In order to speed this process up, however, Internet marketers can take advantage of the instant results provided by paid search. By paying for the right to advertise on the first search results page for certain keywords, Internet marketers can then put the site in a great position to quickly attract more visitors.
However, even if paid search produces instant results, it shouldn’t be taken on its own because any results from paid search vanish the instant it is turned off. Instead, paid search should only be used to complement a long-term SEO strategy that will allow a site to rank on a search engine organically.
Good online marketers understand the need to mix effective Long Island SEO strategies with an equally effective paid search strategy. Only by giving them freedom to apply a strategy appropriate to your situation and allowing them to build on that with time can you and your business expect to see long-term benefits from their efforts.