One of the most common issues that Internet marketers have to deal with are clients that want instant gratification from their online marketing efforts. Unfortunately, as a recent article on Search Engine watch discusses, clients have to understand that “turning on the SEO” doesn’t mean they’ll rank right away. Time is one critical component the article discusses, and is something that website owners need to be aware of when requesting assistance from a Long Island search engine optimization consultant, like Unity SEO Solutions. Many businesses want to see results far too quickly, causing them to ditch great search engine optimization strategies long before they are able to come into effect. The reason that results from SEO efforts alone take time has a lot to do with how Google and other search engines come up with results. When a web page is buried deep beneath several layers of search results pages, it only means that other higher-ranking sites have invested the time and effort necessary to get where they are. In other words, they’ve built their reputation by consistently providing quality content. When a new website joins the online fray, the only way to compete is to fight harder and [...]
In order to provide their users with better, more meaningful results, search engines are locked in a constant struggle for improvement. One change that may have a dramatic impact on Long Island Internet marketing practices is Google’s continuing development of semantic. What semantic search allows content providers to achieve is a more natural approach to writing material intended for search engine optimization purposes. A recent article on Search Engine Watch illustrates the concept wonderfully: “For instance, suppose you’re writing a piece on jaguars in Brazil. Before, if your article was well written, you might use jaguar, panther, or jungle cat in order to both show some variety and hit some synonyms. Today, however, you may achieve as much with references such as most feared predator in the Pantanal region or third largest feline in the world. Google can often connect that sort of dots.” As is clearly evident in the example, semantic search changes the game for Internet marketing by skewing search results in favor of more naturally and creatively written content. By giving writers the freedom to use synonyms and descriptive phrases to avoid the mechanical and nauseating repetition of specific keywords, content can now be created with [...]
It’s been almost six months since Google’s changes to its algorithm were fully felt by online advertisers from Long Island and elsewhere. Some concluded that it marked the death of search engine optimization while others doubted it. The truth is, the changes put an end to traditional SEO and gave birth to something better: mature SEO. Perhaps Google has cracked down on spam sites and low-quality material polluting their search results pages and have finally become more serious in giving their readers useful information. In an article for Entrepreneur.com posted last January, contributor Jayson Demers provided some tips on how online marketers and business website owners can glide with the changes in Google’s algorithms: “The rise of content marketing moves toward digital maturity. Content marketing was the top marketing buzzword of 2013, and it’s a trend that’s here to stay. Brands need to become savvy about telling their own stories and creating content that resonates with audiences. As the initial fascination with content marketing wears off, marketers are now demanding more return on investment, or ROI. Content marketing is maturing, and as a result we’re better able to effectively target content, measure performance and correct course to improve results. [...]
If you have a website then chances are you’ve heard of SEO or search engine optimization. SEO is one of the first things you’ll do on your site in order to get more traffic and gain visibility among your target audience. Keep in mind, however, that SEO is only the first step when it comes to increasing your visibility online. In addition to optimizing for the search engines, you’ll also want to optimize for social networking. SMO or Social Media Optimization, is the implementation of a company’s social networking strategy throughout their website with the goal of increasing social business, maximizing sales & enhancing web visibility & traffic. Implementing both SEO and SMO can take your web visibility and bottom line to an entirely new level! Here are 3 simple tips you can begin utilizing today that will help optimize your website for social media. Tip 1–Social Media Plugins: Adding social sharing buttons to your site is a critical step in the process of optimizing your website for social networking. Other plugins you might be interested in adding will help you analyze social media performance or offer your visitors a way to follow you on the various social networks. [...]
Recent data from InternetLiveStats.com shows that the total number of internet users worldwide is closing at 3 billion, which is barely 40 percent of the world population. In time, every household will have quick access to the Internet and such a breakthrough could mean the end of traditional business marketing. As to how this can impact your business, Zev Gotkin of the HuffingtonPost.com provides some interesting facts: "As consumers are increasingly turning to resources like social media and mobile applications to glean information about products and services, a brand's online presence is more important than ever before when it comes to establishing a solid reputation -- and some companies are looking to help along the way." The first and most obvious reason why internet marketing should be the new marketing tool for your Long Island business is that a lot of your clients have already decided to go online. Perhaps their main reason is that it’s easier, less stressful, and very efficient to use when looking for information. They’d rather stay at home and be productive online than shopping around downtown for products and services that may not actually be available. In addition, many companies have already kicked off [...]
That is the question! A question on everyone's mind, well not everyone, but those who post on Facebook, Twitter, Google+, LinkedIn, & Pinterest, is one of the top questions when managing social media accounts. According to the Infographic (Source: Social Caffeine) shows the best and worst times to post on your social networks. I suggest keeping track on your social analytics on a daily basis and find out what works out for you and your business. Courtesy of: Social Caffeine What is the best time for you to post?
Businesses are learning fast that Pinterest is one of the best tools available to increase their YouTube exposure and expand their video marketing strategy. Here are 6 Tips for using Pinterest to boost your video marketing! Social Headlines: • 6 Tips to Increase your YouTube exposure & expand your video traffic with Pinterest! • Check out our 6 tips to help you dramatically increase your video traffic with Pinterest. • Imagine pinning your video to Pinterest & tripling your video's views! These 6 tips can help!
Social Media & Healthcare – Helping Alleviate the Coming Shortage of Physicians through Social Media
There is likely to be a 124,000 shortfall of full-time physicians in the USA by 2025. If Americans are going to continue to have adequate access to primary healthcare, this issue demands innovation. Social Headlines: • Social Media could be the answer to alleviating the future shortage of Doctors in the US • The healthcare industry has many opportunities when it comes to social media. Here are just a few • 61% of Americans go online for health information – Isn't it time they got the right info?
The key to getting the best results in the least amount of time on LinkedIn? Make it easier for others to find you! Social Headlines • LinkedIn users are there to connect and network with professionals in their field! Here is how to optimize your LinkedIn profile to increase your engagement. • The goal is to generate introductions & referrals. Here is how to optimize your LinkedIn profile to increase your engagement. • Here is how to optimize your LinkedIn profile to increase your engagement.