In order to provide their users with better, more meaningful results, search engines are locked in a constant struggle for improvement. One change that may have a dramatic impact on Long Island Internet marketing practices is Google’s continuing development of semantic.
What semantic search allows content providers to achieve is a more natural approach to writing material intended for search engine optimization purposes. A recent article on Search Engine Watch illustrates the concept wonderfully:
“For instance, suppose you’re writing a piece on jaguars in Brazil. Before, if your article was well written, you might use jaguar, panther, or jungle cat in order to both show some variety and hit some synonyms. Today, however, you may achieve as much with references such as most feared predator in the Pantanal region or third largest feline in the world. Google can often connect that sort of dots.”
As is clearly evident in the example, semantic search changes the game for Internet marketing by skewing search results in favor of more naturally and creatively written content. By giving writers the freedom to use synonyms and descriptive phrases to avoid the mechanical and nauseating repetition of specific keywords, content can now be created with reader satisfaction as the main objective.
Matt Cutts has reiterated several times in his videos that traditional methods of search engine optimization, like link building, are still valuable. However, the continuing development of semantic search and other related technologies will see traditional methods slowly devalued as content quality becomes the primary search results metric.
As a result of this, Internet marketers should plan to adapt to the growing influence of semantic search even now. Regardless of how early of an adoption it may be, there is just as much value in the saying “the early bird gets the worm” for Internet marketing in Long Island as there is for it in the real world—an assertion supported by historical fact.
In fact, nowhere else does the beneficial nature of early birding apply more in online marketing than with changes to search engines. Examples can be drawn from such events as when the Panda, Penguin, and Hummingbird updates were rolled out—changes that left many distraught when their rankings plummeted, simply because they didn’t take the time to adapt ahead of time. On the other hand, those who did shot up incredibly to claim high ranking spots.
With semantic search now cautioning of other future changes, what should website owners and serious Internet marketers, like Unity SEO Solutions, take away from past experiences with update rollouts? Stay ahead of the game, adopt early, win big.
(Source: A Recipe for a Tasty Semantic Search & SEO Salad, Search Engine Watch, June 3, 2014)